Principles of Persuasion

Notes for __ ENSC 105W

Analyzing Audience and Purpose

• Writings assignments

  • 

    • work is cyclical as explained in The Writing Process

  • Persuasive

    • reports
    • proposals
    • resumes
    • everything?

      • Fucus on feelings and values (Audience)

  • Informative

    • repots
    • design specs
    • scientific articles

      • Fucus on perceptions and cognitions (Reader)

• defined Audience

  • Purpose

    • to demonstrate that you have done sufficient research

• Audience Analysis

  • There is no such thing as a general audience/public

    • real audiences are diverse but they share

      • similar values
      • beliefs
      • politics
      • finances
      • hopes
      • dreams
      • desires
      • abilities
      • education
      • culture

  • Individuals vs Groups?

    • individuals are easier to analyze and reach
    • groups are harder

  • Primary audience:

    • Define the audience to which you are writing

  • Secondary Audiences:

    • TA
    • Prof

Attending to Tone and Connotation